I recently wrote about the notion of Location as the new element of identity. I have since started playing with Google Latitude. It is a more formal version of the MoosTrax app I wrote about, but it is also harder to use.

Don't get me wrong, the Mobile App I used on my Blackberry Bold is great, but the web version is really hard to use. I have to get through what seems like 2 different kinds of validation. I realise that there are security concerns around giving up your location, but I am not worrted about this. If I do not want people to know where I am, I'll turn the app off. Also, I have to click my way to getting a code snippet written for me. All of this appears in an iframe with I found hard to use on my personal Joomla site.

That notwithstanding, the mobile app is sufficiently cool to warrant my continued usage. I will post an update after I run it through some more paces. You can see an example of the Google Latitude on my home page.